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Our brand

Why Giraffa

Giraffa is a unique type of artiodactyl mammal in the Giraffidae family, the tallest living terrestrial animal and the largest ruminant.

Let’s explain this in an easier way!

  • Artiodactyl: they always touch the earth with at least two toes
  • Mammal: they breastfeed their babies
  • Ruminant: they eat plant-based food
  • Tallest living terrestrials: they have a broader perspective of the world

This extraordinary animal is exactly what our brand represents:  connection with the earth, common sense, positive care, health, development and growth.

Our logo embodies all these values and the three colorful spots stand for this animal’s beautiful pattern, representing this way the uniqueness of each human being.

Giraffa’s friends

Through your journey with us, you will also meet some other animals, all of them – mammals.

Wanna meet our big and diverse family and know the reason they are with us?

Squirrel: Squirrels live in almost every habitat, they are super adaptive and keen.

Bear: Bears are as strong as kind – the best possible combination ever!

Monkey: Monkeys are problem-solvers, energetic and can show emotions and love.

Elephant: Groups of elephants follow a matriarchal structure with the eldest female in charge.

Unique products

Since the creation of Giraffa, our main obsession has been the highest possible quality of our products. Quality means good for your kids, good for you and good for the planet.

High educational play value & beautiful colors meet structured guidelines and sustainable & ethical approach.

Good for kid:

  • Hands-on, children centered, wooden and fun
  • Contents aligned with curriculum
  • Milestones proposed aligned with development stages of children
  • Designed by educators, supervised by engineers and teachers
  • Tested by kids
  • Colorful but calm and natural
  • Free of loud noises or any noises
  • Only natural, sustainable materials and non-toxic paints used
  • Montessori inspired
  • Hands-on, screen free
  • Recommended by child doctors and pediatricians


Good for you:

When acquiring a new educational play, sometimes as an adult you experience a sensation of not knowing exactly how to take the maximum advantage of it. Don’t worry, you are not alone! We went through it and that is why all Giraffa’s play comes with guidelines. It’s not only the wooden masterpiece you buy, but a whole world of contents and ideas to learn by playing!

Good for the planet:

Designed in Europe
Made with high quality and sustainable materials, mostly wood
Painted with non-toxic paints free of heavy metals
Makers have been paid fairly
Strict waste management policy applied
Highest safety standards are met by our products

New initiatives

As a brand, we are constantly working on new projects and initiatives that contribute to making this world a better place to live for our littlest one. Possibility of Toy Rental, Giving out to Hospitals and Volunteering are our priorities and we will be happy to hear from anyone who wants to participate.

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